Berlin offers a dynamic shopping scene with modern malls, historic streets, and outlets featuring international retail chains. It stands out for its affordable prices on brands compared to cities like Paris or London, with a mix of East and West influences in retail options. Shopping tourists can find everything from high-street fashion to discounts, all accessible via efficient public transport.
| Places to go Shopping in Berlin | |
|---|---|
| Shopping Malls | Mall of Berlin, Alexa, Potsdamer Platz Arkaden, ZOOM Berlin, Gropius Passagen, Bikini Berlin, East Side Mall, Wilmersdorfer Arcaden |
| Shopping Streets | Kurfürstendamm, Friedrichstraße, Hackescher Markt |
| Outlets | Designer Outlet Berlin, Zalando Outlet |
| Luxury | Kurfürstendamm, Friedrichstraße |
Shopping Malls
Berlin’s shopping malls provide indoor retail spaces with international chains, often near key landmarks and public transport.
Mall of Berlin
- Transport Access: U2 at Potsdamer Platz, S1/S2/S25 at Potsdamer Platz, buses
- M41/M48/M85/200.
- Key Brands: Zara, H&M, Tommy Hilfiger, Massimo Dutti, Nike.
- Opening Times: 10:00-21:00 Monday to Saturday.
More About Mall of Berlin
Located at Leipziger Platz in Mitte, the Mall of Berlin covers 76,000 square meters with over 270 stores. It opened in 2014 with modern design and spacious layouts. Recent additions include new brands like REISS and Plein Sport.
The mall has Germany’s largest food court on the second floor with international options. It offers free WiFi, charging stations, and tax-free services for tourists. Proximity to Brandenburg Gate enhances the visitor experience.
Alexa
- Transport Access: U2/U5/U8/S3/S5/S7 at Alexanderplatz, trams M2/M4/M5/M6.
- Key Brands: Zara, H&M, Media Markt, Nike, The Body Shop.
- Opening Times: 10:00-20:00 Monday to Saturday.
More About Alexa
Located at Grunerstrasse near Alexanderplatz, Alexa covers 43,000 square meters of retail space with 180 stores across five floors. It opened in 2007 with a focus on fashion and electronics.
The mall includes a large food court and leisure areas. It is family-friendly with play zones. Proximity to TV Tower adds convenience for tourists.
Potsdamer Platz Arkaden
- Transport Access: U2/S1/S2/S25 at Potsdamer Platz, buses M41/200.
- Key Brands: Zara, Mango, Levi’s, international chains.
- Opening Times: 10:00-21:00 Monday to Saturday.
More About Potsdamer Platz Arkaden
Renamed The Playce after 2022 renovations, it is at Alte Potsdamer Strasse with about 100 stores over three floors.
The 180-meter-long arcade focuses on play and shopping.
ZOOM Berlin
- Transport Access: U2/U9 at Zoologischer Garten, S5/S7/S75 at Zoologischer Garten, buses
M45/M46/X9/100/200/245. - Key Brands: Primark, Apple (neighboring), Urban Outfitters, Karstadt Sports, Camp David, Jack Wolfskin, Diesel, Superdry.
- Opening Times: 10:00-20:00 Monday to Saturday (varies by store).
More About ZOOM Berlin
Located at Joachimsthaler Straße 1-3 in Charlottenburg-Wilmersdorf, near Bahnhof Zoo and the iconic Kurfürstendamm shopping mile.
Gropius Passagen
- Transport Access: U7 at Johannisthaler Chaussee, buses M11/M44/171/277/744.
- Key Brands: Primark, H&M, Media Markt, Peek & Cloppenburg, Rossmann, Zara, Deichmann, Saturn.
- Opening Times: 10:00-20:00 Monday to Saturday.
More About Gropius Passagen
Located at Johannisthaler Chaussee 317 in the Neukölln district of southern Berlin, Gropius Passagen is the city’s largest shopping center, covering approximately 90,000 square meters with over 150 stores, restaurants, and entertainment options
Named after the renowned Bauhaus architect Walter Gropius, it was successfully modernized in 2018 to enhance its contemporary appeal, including digital LED walls for dynamic displays and a focus on fashion, lifestyle, and technology.
The center attracts around 10 million visitors annually. Its location provides easy metro access and is near residential areas, making it a practical destination for everyday shopping without the central crowds, though it’s about 30 minutes from Mitte by public transport.
Bikini Berlin
- Transport Access: U2/S3/S5/S7 at Zoologischer Garten, buses 100/200/M49.
- Key Brands: Andreas Murkudis (international design), Superdry, Gant, local pop-ups.
- Opening Times: 10:00-20:00 Monday to Saturday.
More About Bikini Berlin
Situated at Budapester Strasse near Berlin Zoo, Bikini Berlin spans 7,000 square meters across three levels with about 60 stores. It is the world’s first concept mall, blending historic buildings with modern retail. Recent developments include expanded pop-up spaces for emerging brands.
Unique features include a roof terrace with zoo views and culinary spots. It focuses on design and lifestyle brands. Accessibility via nearby U-Bahn and S-Bahn is straightforward. The mall offers free WiFi and event spaces. Its urban oasis vibe attracts fashion-focused shoppers.
East Side Mall
- Transport Access: U1/U3/S3/S5/S7 at Warschauer Strasse, trams M10/M13.
- Key Brands: H&M, Uniqlo, Bershka, Saturn.
- Opening Times: 10:00-20:00 Monday to Saturday.
More About East Side Mall
Located at Tamara-Danz-Strasse in Friedrichshain, it spans 38,000 square meters with 120 stores on three floors.
Opened in 2018, it features modern architecture by Ben van Berkel.
The mall offers fashion, beauty, and multimedia shops. It includes restaurants and supermarkets.
Proximity to East Side Gallery makes it tourist-friendly.
Wilmersdorfer Arcaden
- Transport Access: U7/S5/S7 at Wilmersdorfer Strasse, buses M49/X34.
- Key Brands: Primark, C&A, Deichmann, international chains.
- Opening Times: 10:00-21:00 Monday to Saturday.
More About Wilmersdorfer Arcaden
Located on Wilmersdorfer Strasse in Charlottenburg, it has about 100 stores focused on well-known brands.
Opened in 2007, it integrates with the traditional shopping street.
Shopping Streets
| Street/Area Name | Shopping Highlights |
|---|---|
| Alexanderplatz | One of Berlin’s most iconic public squares in the Mitte district, Alexanderplatz serves as a main shopping hub blending affordable chains like Primark, with department stores and malls, drawing millions of visitors yearly. |
| Kurfürstendamm | High-street and luxury brands like Zara, H&M, Gucci; includes KaDeWe department store. |
| Friedrichstraße | Mix of affordable chains and upscale shops like Galeries Lafayette. |
| Hackescher Markt | Boutiques with fashion from brands like Mango; local shops and markets nearby. |
More About Berlin’s Shopping Streets
Alexanderplatz covers a large open area around the famous TV Tower and World Clock. It features major retail destinations like the Alexa shopping center, Galeria Kaufhof, and Rathauspassagen.
The area evolved from a historic cattle market to a modern transport node post-reunification, now hosting international brands alongside local eateries. Its proximity to landmarks like the Berlin Cathedral and Museum Island, making it perfect for combining shopping with sightseeing.
With excellent connectivity via subway, S-Bahn, and trams, it’s an accessible spot for budget-friendly retail therapy, though it can get crowded during peak times.
Kurfürstendamm, or Ku’damm, stretches 3.5 kilometers in West Berlin with a pedestrian-friendly atmosphere. It hosts chains like Tommy Hilfiger and luxury like Chanel. Nearby cafes and theaters add to the experience.
The street is modern yet historic, near Zoo station for easy access. It balances mainstream and high-end retail.
Friedrichstraße in Mitte offers a historic vibe with upscale retail. Brands include Louis Vuitton and affordable options. Galleries and restaurants are close by.
It is pedestrian-oriented with U-Bahn access. The area mixes old and new architecture.
Hackescher Markt in Mitte features creative boutiques in a lively district. Shops offer Nike and local designs. Bars and street art surround it.
The atmosphere is bohemian and accessible via S-Bahn. It connects to courtyards with more retail.
Nightlife nearby extends visits.
Outlets
Designer Outlet Berlin
Located in Wustermark, 30 minutes from Berlin, it has over 100 stores. Key brands include Adidas, Nike, Tommy Hilfiger, Puma. Discounts range 30-70% year-round, with extra during events like Black Friday.
Opening Hours: 10:00-20:00 Monday to Saturday.
Zalando Outlet
Situated at Köpenicker Strasse in Kreuzberg, it offers over 500 brands. Another location at Tauentzienstrasse.
Key brands like Zara, Mango, discounts up to 70%.
Access via U-Bahn at Schlesisches Tor.
Opening Hours: 10:00-20:00 Monday to Saturday.
Luxury Shopping
| Shopping Area | Luxury Brands |
|---|---|
| Kurfürstendamm | Chanel, Louis Vuitton, Gucci, Prada. |
| Friedrichstraße | Burberry, Hermes, upscale chains like Massimo Dutti. |
More About Berlin’s Luxury Shopping Areas
Kurfürstendamm provides an elegant ambiance with wide boulevards and flagship stores.
Notable for KaDeWe, Europe’s largest department store. Cafes and galleries nearby offer breaks.
Friedrichstraße has a sophisticated, historic feel with luxury malls. Theaters and Checkpoint Charlie are close.
Vintage Stores
| Shopping Area | Brands |
|---|---|
| Neukölln | Gucci, Prada second-hand, Zara vintage at stores like Humana. |
| Prenzlauer Berg | Mango, indie brands at Sing Black Bird, Picknweight. |
More About Berlin’s Vintage Clothing Shopping Areas
Neukölln offers a gritty, multicultural atmosphere with affordable vintage finds. Stores like Humana stock recycled designer pieces.
Prenzlauer Berg has a trendy, family-oriented vibe with curated shops. Boutiques focus on sustainable fashion. Parks and galleries are nearby.
Friedrichshain provides an alternative scene with kilo-sales stores.
streetwear. Bars and murals add quirky appeal.