The Best Shopping Cities in Bulgaria

Shopping in Bulgaria isn’t just about what you buy, it’s about the experiences, the stories shared, and the warmth of the people you meet along the way. These memories remain, reminding you why travel is always about more than just seeing new places.

Shopping CityDescription
SofiaSofia is Bulgaria’s capital and largest city. It boasts some of the largest and most visited malls, such as The Mall and Serdika Center, complemented by lively shopping streets like Vitosha Boulevard that offer a mix of international brands, local boutiques, and specialty stores.

Traditional markets, including the Women’s Market and handcraft stalls near Alexander Nevski Cathedral, provide opportunities for fresh produce, crafts, and unique souvenirs.
VarnaVarna, a cultural and economic hub on the Black Sea coast, is home to major shopping malls like Grand Mall and Delta Planet Mall. These places make the city a key shopping destination, offering international brands, entertainment options, and a retail scene complemented by nearby resort areas like Golden Sands for additional bargain hunting.
BurgasBurgas, located in southeastern Bulgaria, is renowned for Mall Galleria Burgas, a significant urban development that combines shopping with cultural and leisure activities. Its central location near the Black Sea makes it a popular destination for both shopping and tourism, with a mix of international and local stores.
PlovdivPlovdiv, situated in southern Bulgaria is a city where the old effortlessly meets the new. Known for its blend of ancient heritage and modern retail, the city features markets offering handmade items, local produce, and artisanal goods, making it an appealing spot for cultural shopping experiences.

Store hours are subject to change. Verify the opening times on the official store's website before your visit.