Czechia, with its blend of historic charm and modern vibrancy, offers fantastic shopping experiences for international tourists seeking the latest trends from global retail giants like Primark, Zara, H&M, and more.
Whether you’re hunting for affordable fast fashion, stylish accessories, or home essentials, the country’s top cities: Prague, Brno, and Ostrava – boast bustling malls and streets lined with familiar brands.
Prague
As the capital and main shopping hub of Czechia, Prague combines world-class retail with iconic landmarks. From high-street favorites to massive malls, it’s a paradise for fashion enthusiasts. Expect tax-free shopping opportunities for non-EU visitors and extended hours in peak seasons.
Notable Shopping Areas in Prague
- Na Prikopē Street: This pedestrian-friendly boulevard in the New Town is Prague’s premier shopping strip, connecting Wenceslas Square to Republic Square. It’s packed with international chains like Zara, H&M, Mango, and Pull&Bear. Nearby malls such as Myslbek Shopping Gallery and Cerná Ruze add more options, including beauty stores from Sephora and affordable accessories. Perfect for a leisurely stroll with coffee breaks at nearby cafes.
- Palladium Shopping Center: Located right off Republic Square, this five-level mall houses over 170 stores, making it a one-stop destination. Key international brands include Zara (with multiple floors for men, women, and kids), H&M, Bershka, and Stradivarius. Don’t miss the food court for quick bites between shops-ideal for families or groups.
- Westfield Chodov: One of Europe’s largest malls, situated in southern Prague (easily accessible by metro), it features around 300 stores. Highlights for global chains: a massive Zara, H&M Home for stylish interiors, and sportswear from Nike and Adidas.
- Novy Smichov Shopping Center: In the Andel district, this modern mall offers over 140 outlets, including Zara, H&M, and affordable options from C&A. Its riverside location adds scenic views, and proximity to trams makes it convenient for tourists staying in central Prague.
- Metropole Zlizin: On the western outskirts (near the airport), this outlet-style center is home to Primark’s second Prague store (opened in late 2024). Expect huge selections of trendy clothing, beauty, and home items at rock-bottom prices, alongside other chains like Reserved and Sinsay.
Brno
Brno, Czechia’s second-largest city, provides a more relaxed shopping vibe than Prague, with modern malls featuring the same international brands at potentially lower prices due to less tourist traffic. It’s an underrated gem for day trips from Prague, with excellent train connections.
Notable Shopping Areas in Brno
- Galerie Vañkovka: Centrally located near the train station, this gallery-style mall is a hotspot for global chains.
- Velký Spalicek: In the historic center, this shopping complex blends old-world architecture with modern retail. Find H&M and Zara outlets here, plus affordable accessories from New Yorker. Its proximity to Brno’s vegetable market adds a local flavor to your shopping.
- Olympia Brno: South of the city (reachable by bus), this mall boasts 200+ stores, including massive Primark, and H&M stores. It’s family-friendly with entertainment options like a cinema and playground, perfect for combining shopping with leisure.
- Futurum Shopping Centre: On Videñská Street, this center focuses on fashion and lifestyle, featuring international brands like Mango, Bershka, and C&A. It’s a great spot for mid-range picks without the hustle of larger malls.
- Královo Pole Shopping Centre: In the northern district, it offers a mix of chains including H&M and affordable sportswear from Decathlon. Ideal for locals and visitors seeking everyday essentials.
Ostrava
In the east of Czechia, Ostrava surprises with its industrial heritage and thriving retail scene. It’s less crowded than Prague or Brno, offering an authentic local experience alongside international shopping.
Notable Shopping Areas in Ostrava
- Forum Nová Karolina: This sleek, modern mall in the city center features over 100 stores, with anchors like Zara, H&M, and Mango. Its open-air elements and dining options make it enjoyable year-round, especially in summer.
- Avion Shopping Park: On the outskirts (Zábreh district), this open-air park is one of Ostrava’s largest, housing H&M, Reserved, and sportswear from Adidas. It’s budget-oriented with frequent promotions, ideal for value seekers.
- Obchodni Centrum Futurum: Centrally positioned, Futurum offers a mix of fashion and electronics, including affordable chains like Sinsay. Its compact size suits quick shopping trips.
- Outlet Arena Moravia: South of Ostrava, this outlet center focuses on discounts from international brands like Nike, Puma, and more. While not purely fast fashion, it’s worth a visit for deals on quality items.
- LASO Shopping Center: A smaller venue with chains like C&A and New Yorker, providing everyday fashion without overwhelming crowds.